Is cold-emailing doctors legal in Australia?
Last updated 15 June 2026
Short answer: yes, when it's done properly. The long answer is that most outreach gets it wrong, which is exactly why Reyah builds compliance into the system from the first send. Here's how, and why the liability sits with us, not buried in your clinic.
Compliant by design
Reyah doesn't bolt compliance on at the end. The system is built so that every doctor is sourced from public information, every send is screened, and every message can be unsubscribed from, by default. Because Reyah operates the system, the compliance burden is ours: our system, our liability.
Publicly-available data only
Doctors are sourced from clinic sites, public registries and professional profiles, then cross-checked against AHPRA for registration and fellowship status. Nothing private, ever.
Spam Act 2003 compliance
Every commercial message identifies the sender and carries a functional unsubscribe. Unsubscribe and STOP requests are actioned automatically across all channels.
Suppression on every send
Each send is screened against do-not-contact and suppression lists, with bounce suppression maintained across every sending domain, so opt-outs and bad addresses are never contacted again.
Full audit trail
Every contact is logged, who, when and on what basis, so your clinic's outreach is always defensible and your reputation protected.
Your clinic's domain is never put at risk
Campaigns run on 2–4 dedicated sending domains per clinic, never your primary domain, each with SPF, DKIM and DMARC verified and a proper warm-up. A campaign can never damage your everyday clinic email or its reputation.
How the data is handled
Enrichment is a two-step process that validates a doctor's email and mobile before any outreach, so messages reach real, current contacts rather than spraying stale data. How we collect, use and protect personal information, including the rights available to anyone we contact, is set out in our Privacy Policy.
Why "our system, our liability" matters
With a recruiter or a DIY tool, the compliance risk usually lands on you. Because Reyah builds and runs the infrastructure, screens every send, and maintains the audit trail, the operational and compliance load sits with us. You get the hires; we carry the machinery that keeps it clean.
Compliance isn't a checkbox at the end. It's the way the system is built.
Want to see how it works end to end? Read how it works or book a call.